If you didn’t know any better, you could easily forget there are sixteen declared 2016 Republican presidential nominees. Many of the candidates are real life politicians with substantial resumes; a governor here, a former governor there, a senator here, a former senator there … but from the moment Donald Trump entered the race for the Republican nomination, he has sucked all the air out of the room with the way he instantly dominated news coverage.
Think what you will about Trump, that he’s an unelectable, egotistical, mindless windbag, but there is no denying he is the master of the art of self-promotion. The way he has been able to dominate not only the conservative, but also liberal, news media is pure genius. For a shameless guy like Trump, it doesn’t matter how stupid, how racist or how false the comment, it’s all good as long as brand Trump is front and center. The phrase “laughing all the way to the bank” comes to mind.
Sure he has taken a few financial hits so far for his outrageous comments, but those business opportunities pale in comparison to what lies ahead. And, to be clear, it is not the Republican nomination.
No, Donald Trump has made a name promoting his name. After all, here is a man who makes money putting his name on things. Surely a big book deal will be on the horizon as will be a new TV series, speaking engagements, appearances and so on. And how valuable is it for someone as self-absorbed as Trump to become a permanent footnote in the history books?
“The Donald” doesn’t care what damage he does to the Republican brand, it is all about brand Trump. No matter how ridiculous his behavior, the media will continue to lap it up. In the end, reality will set in among Republican voters and they will see Trump for what he is… an unelectable, egotistical, mindless windbag who is only out for himself and the almighty dollar.