Donald Trump does not want to be president. But he wants to win the presidency. Donald Trump does not want the awesome responsibility of being the leader of the free world. But he wants to be labeled a winner.
I have little doubt that the billionaire reality TV star entered the presidential race simply to promote the Trump brand. What better way to get free publicity? But a funny thing happened on the way to the forum – his candidacy gained traction. So much so, he is now the odds-on-favorite of becoming the Republican nominee for the White House.
For Trump, it’s all about winning. It doesn’t matter what the subject – a contract, a negotiation, the perfect wife or an election. If the Trump brand stands for anything, it’s for success, attainment … winning.
Is Trump a little fuzzy on what policies he would pursue as president? Does he continually shift positions like a man who hasn’t given much thought to those positions? Of course! His M.O. is not about the arduous task of governing but the splendiferousness of coming out on top.
John Kasich, fellow candidate for the Republican nomination, recently said, “Donald Trump is not prepared to be President.”
And this is news?
Donald Trump is in the business of promoting the Trump brand. While he might not have entered the race to actually win the nomination, his ego will not now allow him to exit the contest. Trump knows he must keep winning for the sake of the brand.
If you actually look at some of Trump’s “proposals,” they stand out for their vacuity. His positions are either silly (Mexico will pay for a wall) or unconstitutional (ban on all Muslims) or empty (we must enforce our laws). There just is no there… there.
It appears there are only two ways this Trump reality show will end. He either admits to himself he does not care about the whole governing thing and backs off (unlikely) or voters realize he is just not presidential material and reject him (maybe).
Right now, voters seem to like Trump’s confidence, and his populist rhetoric so much that they do not care about his lack of experience or interest in the job he is applying for. Maybe that is part of his appeal? But maybe voters will come to realize that once the winning is done, a president actually has to govern. And they see the only thing Donald Trump is interested in is promoting Donald Trump … and that they’ve been played.
Here’s an interesting side note. Donald Trump estimates his net worth to be in the vicinity of $10 billion (Forbes has it a $4.5 billion). It should be noted, by Trump’s reckoning, the biggest asset within his portfolio is the Trump name – a brand he will protect at all costs.
Photo | people.com