If Donald Trump’s intent was to promote his brand through a fake primary run, he has failed miserably at both. His brand has taken a major drubbing while his sham run for the presidency failed … by succeeding.
The name that was once synonymous with luxury and glamour has lost its luster … and it’s aficionados. The well-heeled who bought into the Trump brand, with its image of glittering fake-gold success, are abandoning anything Trump.
Earlier this week, The New York Times reported that regular customers for his luxury consumer goods are no longer buying and some are even throwing out Trump merchandise in small acts of protest against the flawed Republican nominee. Some of Trump’s regular customers are now boycotting his hotels, his golf courses and refusing to dine in restaurants on his properties.
Things have gotten so bad that many residents living at Trump Place in New York City have signed a petition demanding Trump’s name be removed from the building!
The Trump brain trust made up of CEO Donald Trump and his three children, Ivanka, Donald Jr. and Eric, are about to take drastic action. There are now plans in the works to rebrand the Trump name. Instead of appealing to the rich and ostentatious, they will be going after the folks that make up Trump’s voter base of blue-collar, low-income Americans.
Below is a list of new products the Trump Organization will be developing:
- Trump luxury mobile homes.
- Trump boxed wines.
- Trump motors (a rebranded model of the Yugo)
- Trump diamonds (100% Cubic Zirconium)
- Trump restaurants (a cross between Chick-fil-A and Denny’s )
- Trump steaks (chuck, of course)
- Trump clothing (exclusively sold at Wal-Mart)
- Trump cash (payday loans only)
Will Trump’s rebranding be a success? Will his name draw low-income consumers to his products?
One thing’s for sure, Trump has shown during his presidential run he can sell just about any kind of lie to his low-informed, low-educated supporters. Why not products?
With the launch of Trump TV, the master salesman will have a ready-made audience to whom he can hawk his low-grade, but Trump labeled, products.
Photo | npr.org