Donald Trump has a way of disparaging his opponents by giving them childish nicknames. Who can forget “Low Energy Jeb,” “Little Marco,” “Crazy Bernie” or “Lyin’ Ted?”
As silly as all this playground nonsense is, Trump’s names are short, catchy and they tend to stick.
Now Trump has saddled Hillary Clinton with “Crooked Hillary.” Clinton needs to beat Trump at his own game by coming up with a similarly silly sobriquet for the TV reality star.
How about “Don The Con” or “Con Man Don?” Either of these names would work well because, however silly, as with any good nickname there is an element of truth associated with the put-down.
Of course, Hillary herself would not hurl the disparaging nickname at Trump. That would be for her surrogates to repeat on a steady basis. Clinton does not have to get down in the mud with Trump.
As it is, the Trump name has lost much of the seductiveness it once had prior to Trump’s entering the presidential race. According to a report issued by Hipmunk, an internet travel booking and data service, reservations at Trump-owned properties have plummeted by nearly 60% over the past year!
Why not bash the Trump brand some more by associating the purported billionaire with the word “con?” Why not take some of that luster off a brand Trump has arduously sought to make synonymous with power, luxury and greatness?
In advertising, short and catchy phrases are what the consumer remembers. A good, memorable phrase seems to somehow stick in the subconscious. Who can forget “Stronger than dirt” (Ajax) or “Finger lickin’ good?” (KFC)
Yes, Hillary needs to brand Trump as the con artist he is. “Don The Con” or “Con Man Don” would do just fine.
Photo | rt.com